How do you capture the vibe of your company in video, photos, or blogs—and keep it consistent? Does creativity even need to be consistent?
“Whatever you can imagine is real.” That’s my favorite quote. So… can you go rogue and just wing it? Do you need a concrete plan? I like winging it. Some marketing directors would probably cringe at that process. But here’s the thing: if your company is solid, your team is solid, and you’re honest with your customers—if you sell a great product and stand by your word—you can’t really go wrong.
That’s when it’s time to tell a story. Show people who you are. So, how do you do that? Do we bombard people with ads all day? Flood the feed with RV tour videos? Sure, RV tours are great. But your content needs more. It needs depth.
At San Antonio RVs, we offer one of the best consignment programs around. But let’s be honest—every dealership says that. So why should anyone care?
They should care because the people handling your RV consignment love their jobs. And when you love what you do, the customer feels it. They benefit from it.
Every dealership is unique in its own way. Here in Spring Branch, we know the shopping experience is just as important as the actual RV. For most of our customers, this isn’t their first time around the block—it’s their second or even third RV.
We know them. We know what they’re looking for. When they call about an upgrade or want to consign their RV, we already know what they bought, what kind of upgrades they’ll actually use—and sometimes even where they’ve camped, their hitch setup, or their taste in music.
And that’s the value of winging it. You create a natural, authentic vibe that reflects the real personalities in your business. When you showcase your people, you’re showcasing your brand—without even trying.
Suddenly, your business becomes part of someone’s lifestyle. Their story.
At San Antonio RVs, we offer quality products, an unheard-of warranty program, and most of all—we love what we do. Thanks for reading.
